Beginners Guide: What is Digital Marketing in 2022?

what is digital marketing in 2022

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What is Digital Marketing and Its Catagories in 2022

Digital marketing is most of the time referred to as online marketing. It is the publicity of brands to connect with desired customers using the internet and other forms of online communication. It’s not just limited to email, social media, or web-based advertising; it also includes text and multimedia messages as a marketing channel.

If a marketing campaign requires digital communication, it’s digital marketing.
Marketers know that digital marketing is the future of their business. According to the February 2022 edition of “The CMO Survey,” they’re happy to grant 57% of their budgets to digital marketing activities. In 2023 this will increase by another 16%.

What is digital marketing in 2022?

What are the catagories of Digital Marketing in 2022?

When you jump into the pool to learn about what id digital marketing in 2022, you will realize many different types of digital marketing. All digital marketing falls into 11 categories. And these are as follows;

  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • SMM (Social Media Marketing)
  • Content Marketing
  • Email Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Viral Marketing
  • Radio advertising
  • Television Advertising
  • Mobile Advertising

You will know about each of these categories in detail, so you can clear your mind about where you need to invest. It all depends on what kind of business you are in and your goals to be achieved. Don’t be fooled that you need every service offered above – unless your goals align with all the services offered.

Search Engine Marketing (SEM)

SEM is Search Engine Marketing, mainly covering PPC and SEO tasks. Bringing traffic to your website via search engines is not just a piece of cake; that’s why SEO and PPC work to look into getting desired traffic through both paid and unpaid means. PPC is paid to advertise, while SEO works on bringing organic traffic. It doesn’t mean that SEO strategies are free, but we’ll get into the detail below. Keywords are the core foundations of any search engine marketing strategy. Firstly you need to identify keywords relevant to your business’s services or products. The keywords need to be ones your prospective customers are highly likely to use during the search. One easy way to get started with keywords is using Google Keyword Planner.

Search Engine Optimization (SEO)

SEO stands for search engine optimization. SEO makes your business optimized for search engines like Google and Bing. It’s about moving you up in the search results page rankings to have better visibility for the buyer looking for your website. Most end users don’t bother scrolling to page two of search engines, so SEO is essential to generate more business from online searches. However, SEO is a challenging fix, and when you sign up for SEO, we will inform you that the process will take time to yield results.

We determine how fair you are against your competitors for keyword rankings through keyword research and ranking analysis. We then work on optimizing your website and its content for search engines and building quality links that allow your website to be crawled efficiently. Search engine robots crawl your content to organize the data and index it in search engine logs. Then, when a user searches relevant terms, Google will return your site. The ranking determines your site’s relevance to a user’s search term. The goal is to be in the top 3 spots.
SEO is an ongoing strategy; the longer you invest in it, the more results it yields. It’s not a quick fix.

Pay Per Click Marketing (PPC Marketing)

Pay-per-click is referred to as paid advertisements or promoted search results. It’s a short-term form of digital marketing, meaning that the ad no longer exists once you are no longer producing. Like SEO, PPC is a strategy to increase search traffic to a business online.

Pay-per-click can refer to the advertisements in the header section and sides of the main page of search results, the ads you see while browsing the web, ads before YouTube videos, and mobile apps.
Another thing that differentiates PPC from SEO is that you only pay for the clicks. In a usual PPC model like a Google AdWords campaign, you will pay only when someone will clicks on your ad and lands on your website. As a result, you can spend just about any amount on pay-per-click marketing. Some businesses may see results from investing just a few hundred dollars, but many large companies spend tens of thousands monthly on PPC.

How much it costs to start an ad or your search results promotion will depend primarily on how much competition there is against your keyword. High search volume keywords will be more expensive, and lower search volume terms will likely cost less.
When you set up a pay-per-click campaign, you can also choose whether you want your ad or promoted results to be shown to users worldwide or within a specific geographic area. According to Google, if you are marketing a brick-and-mortar business, this ability to spend by location helps you save dollars serving ads to users who don’t live anywhere near your business.

Social Media Marketing (SMM)

Social media marketing is the technique of working on marketing through social media. With social media platforms like Facebook, Twitter, and Instagram ever-growing, businesses online need to invest in social media marketing to increase their audience and reach a whole new pool of promising buyers. Just relative to your business type, there’s always a social network for you. All industries would do well to be on Facebook, but if you specialize in B2B, LinkedIn is for you. If your business is visual, then Instagram is ideal. We could go on and on, but it will clear your mind. If you aren’t, you should be on social media, but how do you market on social media?

Through like campaigns and direct ads, the goal is to grow your audience on social media to get more business through social media platforms. For example, sites like Facebook gather data about your likes and interests and personal factors like age, location, etc. All this information is available to Facebook business users to create targeted ads to appear on a select demographics’ news feed. You can use these ads to promote products and services or entice users to ‘like’ your page, keeping them updated with your posts.

SMM can be both a long-term and short-term investment. While maintaining social media is vital, using direct and focused ads via automated services doesn’t have to continue forever – otherwise, it could cost a lot.

Content Marketing

Content marketing points out factual, statistically valuable content like blog posts, how-to posts, videos, and other guidance material. This type of marketing assists you connect with your desired audience and answer their queries. It can also assist in generating leads and closing sales.

Should publish content regularly with a prospective focusing audience in mind. Ideally, your brand would become a reputation voice within the industry by posting quality, reliable content. In addition, you want your audience to come to you first for information on the latest industry trends.

Email Marketing

When someone lands on your website or business page, invite them to join an email subscriber list. Then, with their consent, you can send emails about sales or products launched. Email marketing is frequently underrated.
The top part of this digital marketing channel is; it will provide value to your prospects. Offer them unique that they would not get from anyone else, and you can make a mutually valuable relation that will increase brand loyalty.

Influencer Marketing

Influencer marketing is one of the upcoming forms of digital marketing. It uses people with an enormous following on their social media accounts. Businesses can hire these influencers to promote their products/websites. 

The Influencer marketer serves as your brand ambassador. They can post photos and videos or feature your product on their blog or website to create brand awareness about your business. For example, before getting married to Nick Jonas, global icon Priyanka Chopra tweeted out an Amazon registry worth $14,000. She said she had a lot of fun building a wedding registry guide with Amazon and asked her followers to look at her guide for inspiration. Meanwhile, Amazon pledged to donate $1 00,000 to UNICEF under Priyanka Chopra’s name.

However, you do not need to hire celebrities specifically for influencer marketing, although many big brands do it these days. If you’re a smaller brand, you can also engage a famous person on social media with a few thousand loyal followers can also be used. When done right, the scope of influencer marketing is enormous.

Affiliate Marketing

Affiliate marketing is a kind of digital marketing where a business partners with another company and promotes it on its website/app; essentially, affiliate marketers sell other people’s products and receive a commission when a lead is generated.
Working with affiliates can help you to expand your reach. It can also make your marketing efforts seem more organic. For example, the Indian travel company “Make My Trip” has been running an affiliate program for years as part of its digital marketing strategy. As a result, those interested can partner quickly with the company and earn revenue whenever they help convert a lead. They use their in-house voice actors to create your ad.

Viral Advertising 

In today’s fast-paced framework, short and quick videos are faster than texts in gaining customers’ attraction. It can be educational or entertaining, live or pre-recorded, and video content is an authentic digital marketing choice. 

Today, over 2 billion people search for one thing or the other per month on YouTube. As a result, it is a rising opportunity to reach new customers, and video marketing strategies drive results throughout the marketing funnel.

80% of prospects opt for search engines and videos to learn about products and check reviews. However, 55% of customers do it before buying.

Radio marketing  

Radio has been the customer’s favourite since the Classic era of advertisement transmissions. From the 1920s till today, a group of people still listen to the radio regularly, switching from traditional radios to internet radio. In addition, channels like Spotify help advance audio marketing. 
Radio marketing through audio is much broader, including podcasts and intelligent home assistants such as Google Home or Amazon Alexa.  

Television Advertising

There are loads of choices for those who want to promote on TV without paying expensive ad slot costs on prime-time TV. However, even with the digital takeover and social separation of Television Advertising, some still consider the 30-second ad a vital advertising tool in the next few years.

Marketers are handling this marketing channel by combining personal data about consumers and using new collection procedures for TV Advertisements. They are also putting Television Advertising as the focus of cross-channel marketing campaigns. So, if consumers see an advertisement on TV, they will also view it on their digital devices, strengthening the ad’s message.

Television ads can now target locations or demographics through Virgin or Sky TV. But it’s not just on your TV. Adverts can appear midway through your stream if you use on-demand or catch-up TV. So again, it allows you to have targeted ads for selected audiences.

While Television Advertising remains a significant element of the overall marketing mix, it is essential to adapt and target your strategy based on your audience’s demographics and where they consume video content. Not only does Television Advertising reach a rapidly growing generation of end users who are choosing to cut the cord from traditional TV. But, the disruptive evolution of data-targeting capabilities means you can customize your TV ads for the prospect on the big screen.

Taking advantage of this video intelligence means you can target your defined target audience with more TV ads catered explicitly to their curiosity. At times, that will make them more influential.

Mobile Advertising

Mobile advertising spans all forms of digital marketing we’ve mentioned above. Whether mobile social ads, mobile search ads, or even mobile TV and radio ads, we can transfer every form of digital marketing we’ve mentioned to mobile. Businesses worldwide are shifting more of their advertising budget to mobile because end-users spend more time on their mobile devices than any other device.

You can target mobile ads by desired viewer segments or by using geo-fencing. Geo-fencing is one of the most famous strategies based on a consumer’s physical location. It is a laser-focused strategy, as you can target mobile ads to a clearly defined and relevant audience.

You must carefully consider how to adapt your broader advertiser strategy and optimize it for the mobile device environment. For example, it would be best if you thought you had a micro screen to work with and that intrusive interruptions are less appreciated on mobile than on any other device.

Once fully prepared for everything, you are ready to launch your ad to the targeted mobile device and start testing conversions. You can gather data using essential standards when running your mobile ad campaign and then give even more time to perfect your strategy once you know it is working.

Knowing the fine details will help you revolve and create a mobile ad campaign with a high conversion rate. In addition, you can collect and analyze this data through sources such as Google Analytics.


There you have it. That’s our list! Hopefully, now you understand more about the types of digital marketing. It means you’ll be able to find exemplary service for your business. You can contact our team of professionals if you have any queries about digital marketing. We’ll devise a top-notch marketing strategy to help with your goals!
If you decide which marketing strategies you are going ahead with, text us. We will facilitate you with the best advertising campaign. Click on the button below.

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